2000px-Orange_logo.svg.png
0f7c5f6.jpg
The Machine Learning is impressive, very fast and plug’n play. I was particularly impressed by the fast integration and I am looking forward to seeing the results of the next campaigns.
For Orange Romania, this was the first tangible results in the big data / analytics new world.
— Julien Ducarroz, CCO

Bad Debt reduction with Orange


Challenges

Collecting your payments is a vital day-to-day operation for your
company. You have tight processes to ensure cash-in. Unfortunately, customers do not always pay on time and you don't want to upset them too much by pushing too hard.
Which customer will pay eventually?
Which invoice should be recovered hard as soon as possible?

Orange Romania wanted to adapt its collection process by applying the right policy to each invoice and each customer.

Solutions

PredicSis.ai allows Orange Romania to make full use of every data
generated by the customer before the invoice (CRM, Call Detail Records, payment history,… ). In a few clicks, Business Analysts are able to deliver actionable insights to evaluate the financial risk of all the invoices at individual level.

The Predictive Model construction

Past payment performance is reviewed regularly. Thanks to the
data sources describing the customer behaviors, early signals of regular payment, late payment or non payment are detected. Combined together, they form a predictive model able to separate bad payers from good ones. This model is automatically computed.

The risk evaluation of each invoice

Once the model is ready, it is used to assign a risk level to each new invoice. Depending on this score, the right recovery process is applied to the invoice, from simple reminder message to immediate service suspension and intensive recovery.

Results

Predicsis.ai enables Orange to increase the recovery rate by more than 20% without increasing the overall recovery cost.
By optimizing intensive / non intensive recovery mix, Orange improves also the customer satisfaction. Finally, understanding the driving signals helps to improve product design on the long run.

About Orange Romania

Orange is the market leader in Romania with more than 10 million customers. Orange offers a wide range of communications solutions to its clients, both individual users and companies, ranging from basic services to full service voice, data, fixed and mobile, and TV services. Orange has the best 4G network - 96% of users certify 4G experience. Starting May 2016, Orange becomes a convergent fixed-mobile operator, launching fiber internet services, fixed voice and digital cable television in 3 major cities and from September extends the service coverage in urban area.